4 minIdea 5: Wise Brand, Foolish BrandKnowledge (product attributes/benefits) + Experience (customer needs/values) = Wisdom (brand messages/promotions)
2 minIdea 4: Marketing to Birds of a FeatherAs humans, we value the beliefs and attitudes of our closest connections. As marketers, we should focus on local influencers and not KOLs.
3 minIdea 3: Is advertising dead in the life sciences industry?HCPs need appreciate, timely and relevant information about products and/or services that can improve the health and wellness of patients.
2 minIdea 2: Why Branding is GermaneThe right branding can make all the difference when it comes to reaping the fruits of your labors.
1 minIdea 1: Make Your Brand TalkableWord of Mouth Marketing (WOMM) is one of most effective communication strategies to help brands grow. Our brains are wired to look for...