DTC Campaign

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“One of the creative levers I am most passionate about is humanizing inanimate objects and giving them personality to create a bond with the audience. To help Allergan showcase its unique selling proposition, I created this press and online campaign to coincide with the dry summer months. Everyone associates cacti with the dry desert. By giving them personalities, empathy was formed with the target audience, as well as a solution to keeping eyes hydrated.” 

 —Anthony

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