“Branding is probably my favorite assignment. We are responsible for creating the most valuable expressions of a product, service or in this case, company. Our goal is to take our client’s vision and make it tangible. For GCAH, we wanted to capture the essence of animal care by leveraging the equity of the Red Cross, but use the red to highlight the vitality of the pets cared for by GCAH” 

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–Marvin, Creative Director