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Corporate Communications
“If I were to teach a Marketing 101 class, I would use this campaign to illustrate a basic marketing principle—your audience doesn’t want to hear how great you are. They want to know what it is you can do for them. I love how BD allowed us to position them as a supporting role in this campaign so that its customers could really steal the show.”
–Eileen, Copywriter
BD Corp Ad
BD Ad Copy
Corp_Comm
BD Corp Ad
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