“BIO” MEANS “LIFE”
“Philia” means “love of”
A name that best describes our love of life sciences.
At Biophilia, when we evaluate the market, we glean key insights, but we don’t stop at collecting. Our team understands that insights without inferences are just FYIs. Our years of therapeutic and category experience transform insights into marketing implications. Recognizing and utilizing implications allows for nourishment of actionable strategies that help your brand grow.
Why do we focus on implications? They’re the conclusions we draw from all available data, literature, competitive intelligence and, most importantly, our understanding of the market dynamics. Our Insights to Implications Report provides an easy to access distillation of our findings to help your team develop core strategies.
INSIGHTS > IMPLICATIONS
Whether you’re a large or small company, bringing your cross-functional team together leads to rich multifaceted strategies that often drive success. At Biophilia, our high-yielding workshops are tailored to fit your specific needs.
Designed to help your brand grow, our working sessions inform strategies, identify Key Results Areas (KRAs) and Critical Success Factors (CSFs) and include topics such as:
Brand Personification and Archetyping
STRATEGY > PLANNING
At Biophilia, we believe that effective marketing includes more than just creative advertisements—you need a cross-pollination of medical communications, public relations, corporate comms, disease education and advertising—all rolled up into one plan.
We cover the gamut from highly-scientific whitepaper writing to social strategies; from branding to brand promotions; from sales support to direct marketing.
Our Brandscapers know that collaboration drives success. We are eager to assist with the development of your most critical initiatives including, but not limited to, the following:
IDEATION > IMPLEMENTATION
METRICS > MODIFICATION
Determining key performance indicators (KPIs) for gauging marketing effectiveness is a must. Performance metrics inform us of current successes and call attention to what we should adjust for continued success.
All too often, metrics are channel focused. But what you need to keep in mind is the fact that bad content won’t perform well in any channel. Further, good content will generate interest and conversions even when the channel can't be properly measured.
Metrics, like all data, need proper perspective. When it comes to life sciences, marketing effectiveness is all about rich, scientifically-sound content. Therefore, the most important marketing metrics need to be about content rather than channel. By looking at the value of the content over the channel, you can gain better insights into what resonates with your audience.
Biophilia — Your Partner Agency
The life sciences industry is complicated.
With data continually emerging, new competitors introduced almost daily, and standards of care continuously evolving, it's hard for a brand to stay relevant...let alone flourish in today's marketplace. Our skilled team of Brandscapers partner with you to cut through the clutter and help your brands grow.
Yes, our name may be new to you.
Our staff has deep roots in a wide array of life sciences. Many of us come from large-network advertising agencies–in search of fertile ground to cultivate ideas. Fully independent, Biophilia is free from the compounded costs and restrictions of common agency networks. For you, this means we focus on top-level strategic thinking and effective marketing solutions, all delivered with the quality you expect–in the time you require.
* The work presented is a demonstration of the talent we employ at Biophilia.
While the projects were created by our team of experts, they may have been developed prior to their affiliation with Biophilia.
P.O. Box 25
Swedesboro, NJ 08085
To apply for a career or internship with Biophilia Partners, please send a cover letter together with your resume to firstname.lastname@example.org